Editoriale



Aceasta sectiune este dedicata comunicarii de marketing. Consideram utila dezvoltarea acestui subiect, deoarece comunicarea de marketing permite organizatiei sa-si asigure o pozitie solida in cadrul comunitatii in mijlocul careia isi desfasoara activitatea si sa dobandeasca, pe termen lung, o imagine de ansamblu pozitiva. Actionand intr-un mediu tot mai competitiv, o marca nu se mai poate impune decat in conditiile in care intregul efort comunicational este foarte bine coordonat.

Aflata in plina ascensiune in topul prioritatilor in cadrul activitatii de marketing, comunicarea de marketing va fi in curand singura modalitate de afirmare si sustinere a avantajului competitiv.
 



Protectia prin brevet a inventiilor implementate cu ajutorul calculatorului
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In acest articol voi aborda un subiect important avand in vedere faptul ca industria de software din Romania are, in ciuda crizei economice,o tendinta pozitiva, ceea ce a condus la situatia remarcabila ca Romania sa fie unul dintre liderii internationali in exportul de software.  Or aceasta situatie conduce inevitabil la concluzia ca specialistii romani realizeaza programe de calculator cu un coeficient important de originalitate si creativitate, iar dintre acestea multe sunt de naturaaplicativa, ce pot fi exprimate in termenii unei solutii tehnice.
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Corporate identity
So what is with the excitement around the idea of ​​"corporate identity"? What does it mean and how can you differentiate a professional and inspired logo design from other companies in your sector of activity? The term of corporate identity can be defined as who or what is a company and how is presented to thepublic. This definition is simple and perhaps too direct, but very briefly, just how easy can you perceive the concept of branding. There was no doubt that a strong corporate identity through to get to the ramp in front of consumers, with a logo and a slogan inspired smart is an integral part of success.

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Logo - the key to excellence
With the right logo, your brand can remain in the mind of the consumers long after they have been exposed to it. But it must have a professional design. It is all part of that first impression in the minds of consumers, those few seconds when they watching it, then they will link the company name, advertising or impressions that they heard in the market about your company.
It doesn't have to be Coca Cola or McDonald's to have a brand efficiency. With a little planning, you can create a strong logo, regardless of the degree of development of your company. Everything is in design and successful implementation of the image created.
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Competition supervision
It is known that in most cases, companies with good management very well prepare the launch of new businesses on the market in the smallest details. In order to protect investments made in research, infrastructure, personnel, funding sources, marketing managers pay particular attention to intellectual and industrial property protection, patent or patent that is the underlying business, brand or brands that will identify the products or services to be launched on the market, product design and environmental design that will promote the work, software used, know-how, etc..
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The patent
The Patent is a title valid for a limited period of 20 years (subject to payment of maintenance fees in force) within the Office of Industrial Property which is paid whether national, regional, European or international level.

Patent novelty is a guarantee of technical information contained in it and get it practically means that we have acquired a strategic tool in the development of medium and long term business businessman placing a favorable position compared to competitors with advantages offers, such as:


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Color combination for great interior design
source: Condo
Increasing trust of people in personal styles make almost any color to be suitable for interior. But the color combination can be quite difficult given that there is a risk of getting an overwhelming space. Here are some design patterns that we hope to inspire you in choosing colors for your home.

The combination of warm colors, close to each other on the color wheel such as red and orange in the picture, suitable for interiors are generous.
They should be used carefully to avoid loading space. We recommend combining this with some white or neutral surfaces to temper the overall picture.

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Proprietatea industriala
There are no translations available.

Proprietatea industriala si misiunea consilierului in proprietate industriala

Proprietatea industrială este o parte a dreptului atât naţional, cât şi internaţional. Multitudinea de norme juridice existente îi conferă particularităţi, chiar o anumită autonomie în raport cu disciplinele învecinate, de exemplu dreptul comercial. Astăzi, proprietatea industrială constituie un domeniu major, aflat în centrul preocupărilor agenţilor economici: atât întreprinderi, inventatori, cât şi autorităţile publice interesate în dezvoltarea industriei şi comerţului în ţara respectivă.
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Software licenses - between legal and piracy
Software license is legally entitled to use a software. License for use of software can be both paid and free. Software piracy is to unauthorized reproduction or distribution of copyright protected software. Piracy is done by copying, downloading, provision, sale or installation of children or the use PC at work.

What we often do not realize is that when buying software is purchased, in fact, the license to use it, not the software itself. This license is one that informs you how many times you can install the software. If you make multiple copies of software than the license allows it, this equates to software piracy.


Depending on the legal and technical restrictions established by the owners of licenses for the use, modification, copying or redistribution of them, there are two types of licenses:
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Trademark registration protects your investment
Even if, for the BRAND to fulfill the functions of quality and advertising, expenditures are required, by increasing the amount of products sold and the price (buyer pays not only for product features - or for their use-value - as well for confidence that product performance not to copy the original fluctuating and that are stable over time), growth and strengthening brand reputation has the effect of increasing the income received by the user of the mark. According to one study, the most "valuable" brands - estimated at values ​​between 4 and 40 billion dollars - were, in descending order: Marlboro, Coca-Cola, Budweiser, Pepsi-Cola, Nesscafe, Kelloss, Winston, Pampers, Camel and Campbell.
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Brand identity
Starting from thelogo, brand identity can be built. The brand identity contains visual elements of an organization, from the appearance sheet letterhead and business cards up to the entrance signs, caps worn by employees in team-building spring or organization website.
Identity means uniformity, applying the same colors and shapes all elements of identity, but also the means and uniqueness and differentiation through the acquisition of unique colors and shapes from other organizations, especially competition.

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