It is known that in most cases, companies with good management very well prepare the launch of new businesses on the market in the smallest details. In order to protect investments made in research, infrastructure, personnel, funding sources, marketing managers pay particular attention to intellectual and industrial property protection, patent or patent that is the underlying business, brand or brands that will identify the products or services to be launched on the market, product design and environmental design that will promote the work, software used, know-how, etc..A very important point in business strategy is the protection of trademarks. Under this law 84/1998 on trademarks and geographical indications provided in the procedures for registration of trademarks examining their background the same or similar marks with an earlier trade mark registration was refused by a notice of provisional refusal to the applicant had to present their views. Of course it was a filter of the State Office for Inventions and Trademarks against infringement of earlier rights on trademarks already registered. This procedure but present disadvantages such as excessive delay in the proceedings, issuing denials and sometimes unjustified abuse, stop the registration of trade mark application based on the purpose of blocking trademarks, etc.. For these reasons, European offices have taken the examination scored only solution in terms of absolute grounds of public interest as: descriptivitatea, morality, prohibiting state registration insignia, etc., leaving it up to the holder of prior rights to file opposition in the opposition proceedings, after publication of the mark where it is adversely affected in his rights. This solution was adopted in our Law 84/1998 republished which entered into force since 10.05.2010. In this context becomes very important surveillance applications for registration of trademarks published in the formulation that the opposition to block the registration of trademarks and their market penetration if they violate prior rights of holders. This measure has the advantage of avoiding further proceedings necessary to cancel these brands are less expensive procedure, especially if these brands are as internationale.Desigur Community or in the event that we used that possibility to remain valid and effective opposition proceedings under civil and criminal legislation. Ing. Av. Dan Puscasu European Patent and Trademark Adviser.
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