With a network of 15 stores opened in Braila and Galati, PLASTECH decided a "renovation" of the brand image. The rebranding has become necessary not only to highlight the company's profile but also to support business expansion.
The new logo is in perfect agreement with the brand personality: functional, dedicated, friendly, and the slogan "look ahead" orientation announces company to offer its customers the most modern solutions.
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Pet Food Malvidana Distribution company has a new brand dedicated to pet food sector. Rio wants to be a brand able to sustain the new ambitions and business challenges of the company. It express optimism and warmth - essential elements for those involved in the pet product sector.
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Briela and Divia - new names in nail polish industry: two brands dedicated to the beauty industry are preparing to be launch in Galati city. |
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Minizoo stores benefit from a new look, more modern and cheerful, whose center is composed of two spiritual animated characters. The new image is aligned to the mission that the company has: to offer its pet lovers clients, the best and most diverse products in a cheerful and warm atmosphere.
Background
Minizoo stores have over 12 years experience in Galati and belong to ZooBusiness company, one of the important players in local and regional pet products market. The management identified a number of problems facing the team in the market, problems of a discrepancy between reality MiniZoo defined business vision, product portfolio and image distribution company had among some categories of public importance. Brand identity makes obsolete MiniZoo, a highly respected brand in its field of activity, be still considered as obsolete and uncommunicative.
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The local pizza and fast food producer, Full House, faced a highly competitive market and wanted to improve its market presence by developing a stronger identity.
After an analysis of brand Adquest created a new brand strategy to ensure a smooth transition from the old to the new image and a plan to ensure long-term evolution of the brand.
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ACOR has completed the brand image by choosing a combination of friendly colors and a set of distinct visual elements designed to outline personalities warm, open and reliable logo.
According to the mission that he proposed it, the NGO will support the sustainable development of communities, their members and their activities, providing opportunities for acquiring knowledge and methods necessary for their multilateral order meet material needs and social sectors to which they belong. |
From 25 of February 2011, Galati has a a new cafe shop: The News Cafe, located in Tiglina 2, opposite the County Police. With a clearly defined brand identity, News Cafe opted for a combination café classic red and white on a black background, appealing to an elegant and modern font in combination with specific graphics respective fields. Slightly curved shapes announce a friendly atmosphere that will greet customers. The News Cafe suggests an elegant venue with diverse menu, quality coffee and delicious snacks, all in a relaxing atmosphere. |
Galati Penitenciary, in a partnership with Giurgiu and Botosani Penitenciary, launched the conference: "a changing society - social and professional reintegration of prisoners' financed by European Social Fund" on 11 February 2011, at 10.00 at the Software Park's conference room.
The project aims a joint development and adaptation of practices and products for increasing social inclusion and employment of prisoners by facilitating participation in training programs during the execution of punishment in order to develop professional skills of prison inmates are in three counties in South-Eastern, South and North-Eastern Romania.
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Bully in the Blues Pub, by Cristian BIRU. We are delighted to be part of the book launching project, written by Cristian BIRU: Bully in the Blues Pub. The event took place on May 6, 2011, at the Panoramic restaurant in Galati city. |
In the simplest definition, a brand is a set of rational and emotional associations that a client makes a certain product. A brand makes you think of quality, honesty, advantageous price-supply ratio, continuity, etc. kindly. This is why marketers recommend positioning, that focus on one message, two more than three advantages over competing brands.
Company branding identity comprises a coherent presentation that companies including printed materials and electronic customer. This includes your company logo, website, business cards, greeting cards, envelopes, letters, letterhead, fax, memo and stationery, in addition to product sales company and its literature.
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