In the simplest definition, a brand is a set of rational and emotional associations that a client makes a certain product. A brand makes you think of quality, honesty, advantageous price-supply ratio, continuity, etc. kindly. This is why marketers recommend positioning, that focus on one message, two more than three advantages over competing brands.Company branding identity comprises a coherent presentation that companies including printed materials and electronic customer. This includes your company logo, website, business cards, greeting cards, envelopes, letters, letterhead, fax, memo and stationery, in addition to product sales company and its literature. 1. Customer Ecologic 3R, as national economic operator, has as main objective the development of an integrated waste management system for all types of packaging from responsible operators, ensuring the efficiency of the collection, recovery, recycling, in order to meet the annual objectives recovery and recycling. With headquarters in Braila, the company has reached a level of national development, reaching to face increased competition generated by the market leaders. He wanted so removing small player perception of local and national building a company positioning, based positioning, especially on emotional attributes. 2. The problem and solution Ecologic 3R company already had a brand, a logo - a trademark - the color scheme, but felt the need for "upgrade". Thus, the updated and improved branding Adquest existing thus obtaining a fresh and modern look. 3. Strengthening and enhancing brand image Adquest is branding consultancy agency that has contributed to strengthening the image Ecologic 3R by designing and implementing a brand management plan, as well as visual materials for all its brand identity. 4. Successfully implemented After establishing a clear identity elements (new color scheme, visual elements, motto) were chosen strategies and communication techniques, namely the brand message across to customers. Communication was done through various ways, from traditional advertising in newspapers, magazines, online (own site or advertise on other sites) and continuing with information and promotional materials (posters, leaflets, brochures, catalogs), public relations, communication with and the media, press articles, interviews, internal publications, event management, social networks, forums, blogs, etc.. Ecologic 3R brand was successfully implemented both within the organization and outside it. Effectiveness of proposed solutions was due Adquest flexible and durable relationship developed between the agency and client.
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