The local pizza and fast food producer, Full House, faced a highly competitive market and wanted to improve its market presence by developing a stronger identity.After an analysis of brand Adquest created a new brand strategy to ensure a smooth transition from the old to the new image and a plan to ensure long-term evolution of the brand. The brand audit and market study, identified goals and challenges for the process of rebranding: * Creating a competitive product with a brand new identity; * Avoiding a decrease in sales volume due to changes in logo / look; * Building a positioning based on emotional attributes, not just about price. After a few sessions were run, the company's new visual identity was created: modern and differentiating, maintaining a symbol already present in the old logo. A coherent brand architecture can lead to impact, clarity, synergy. It looked simple and memorable symbol, present even in the old logo, as a roof, which then became the central visual element. "Working with Adquest helped us to shape our brand strategy, visual identity change is only visible result of the strategy," said Crina Mihovici, Full House manager. "These elements are vital, as before this rebranding, we lacked clear positioning in the minds of our audience and for an optimal communication," she concluded. Friendly, open, unique and powerful, Full House colors mean to ensure individuality and brand recognition, to promote a powerful message easily providing by the non-verbal elements. Bright and vivid, the colors express brand personality and are an integral part of identity. With a design that starts from 20th Century Monotype font, designed by Sol Hess between 1936 and 1974, the font Century Gothic maintains the original design, but was developed to provide exceptional results when printed. Using consistently, the font Century Gothic Full House completes the corporate identity. The curved lines symbolize openness, honesty and friendly air. Rigid edges reflect the performance orientation of the company. Images serves to potentiate the meaning of the text, contributing to the suggestion persuasion. Photography is now an essential communication tool for any product or service and product photography is a viable alternative to present brands. Through well-designed images, the client has the opportunity to highlight the design, functionality or quality of a product. Avoiding stock photography, Full House has relied on their products to be promoted in the presentation materials. It proved a very inspired choice and, with the artist Lucian Roman, the company Full House came to the ramp with a new set of photos of the product. They were the center of gravity of the new visual concept. Implementation of new identity external signage at was a challenge. Poliprod, company with experience in advertising production, successfully managed to personalize spaces Full House, giving them a fresh and modern look.
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