Minizoo stores benefit from a new look, more modern and cheerful, whose center is composed of two spiritual animated characters. The new image is aligned to the mission that the company has: to offer its pet lovers clients, the best and most diverse products in a cheerful and warm atmosphere.Background Minizoo stores have over 12 years experience in Galati and belong to ZooBusiness company, one of the important players in local and regional pet products market. The management identified a number of problems facing the team in the market, problems of a discrepancy between reality MiniZoo defined business vision, product portfolio and image distribution company had among some categories of public importance. Brand identity makes obsolete MiniZoo, a highly respected brand in its field of activity, be still considered as obsolete and uncommunicative. Approaches and solutions Adquest started the rebranding process with a brand audit, which reviewed the situation of the MiniZoo brand and issued some recommendations. The valuable brand elements gained so far (opening, fairness, respect for the consumer) were kept, and were added other attributes to which the company has lined up in recent years, such as modern, performance and efficiency orientation. In later stage ZooBusiness adopted a new brand strategy for MiniZoo stores. Thus, Adquest defined brand architecture, structuring the relationship between products and brands distributed in the company's outlets and the company's new visual identity. This directly associated with the use MiniZoo products they sell - a logo that is presented in a form distinct and memorable and kept at the same time the idea of open communication and a cheerful tone. The new logo was focused on the central idea of "pet shop" and depicts two cute characters came to "shopping" (cheerful and appealing idea that should resonate with animal lovers). "We are aware that today, communication is a strategic partner for the management of any company. I think this requires a greater effort by marketing specialists who will be better, faster, more efficient and more daring, " said Mr. Lupascu, ZooBusiness manager. "Economic reality of the past two years the market was characterized by unpredictable: companies had to cope with unexpected situations and reactions, which was passed and the marketing agencies. Ability to adapt quickly was a result of the recession and a lesson that will help us in the future. It is said that in times of crisis there are opportunities and they belong to those who have shown that they can effectively change attitudes, how to act and even the company they manage, and then, depending on the context to achieve profitability and positive . ZooBusiness gave us an example. " said the Adquest team.
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