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The flyers are the fastest and most inexpensive advertising method. Simple, made up from a simple paper sheet printed on the front or front / back; paper that is printed is generally double coated (glossy or matte), with basis weight between 90-150g/mp, the most common 135g/mp being, as flyers are usually rectangular. Standard formats are: A4, A5, A6 or 1 / 3 A4. Their dimensions are, however, differ from the standard and sometimes punched / cut after a special model to grow their impact and to highlight their best to finish the content, advertising flyers can be folded, plasticized, varnished or stamps. The leaflets are offering the possibility of adding more content. A product presentation can be highlighted folding / unfolding the leaflets. The role of the leaflet is to sell, so in this case, design and printing are very important. Leaflets should not resemble a business card. It should motivate people to buy and can provide technical contact information to the public. The posters are an important form of advertising when the location, scope and duration of the event are important as main message. Also, it's one of the lowest costs form of advertising. In recent decades, it emerged as a veritable form art. The poster is optimal in advertising: performances, events, book launches, lectures, seminars, meetings, small businesses, shops, restaurants, bars, clubs, hypermarkets, product launches and price cuts fairs and exhibitions, campaign. The brochure is informative and presents a package or a range of products. It is recommended to support a campaign image of business, has a relatively specific market segment, higher costs, but a positive psychological effect. The catalog is a powerful tool for information and sales. It has great visual impact, causing the purchase effect. |
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Adquest Tips:
| Simplicity is the ultimate sophistication. |
