Editorials

Licentele software – intre legalitate si piraterie

Software license is legally entitled to use a software. License for use of software can be both paid and free. Software piracy is to unauthorized reproduction or distribution of copyright protected software. Piracy is done by copying, downloading, provision, sale or installation of children or the use PC at work. Depending on the legal and…

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Identitate de brand

Starting from the logo, brand identity can be built. The brand identity contains visual elements of an organization, from the appearance sheet letterhead and business cards up to the entrance signs, caps worn by employees in team-building spring or organization website. Identity means uniformity, applying the same colors and shapes all elements of identity, but…

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Conceptul de imagine

Knowing the image they the buyers have about a product or service is of great importance, because the images have the function forming opinions and attitudes, thereby influencing consumer reviews and their manifestations buyers. The image is an important factor that has been recognized and studied since 1950. In his book “Marketing Management”, Philip Kotler…

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Inregistrarea marcilor protejeaza investitia

Even if, for the BRAND to fulfill the functions of quality and advertising, expenditures are required, by increasing the amount of products sold and the price (buyer pays not only for product features – or for their use-value – as well for confidence that product performance not to copy the original fluctuating and that are…

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Doing or not doing advertising

Doing business without advertising is like trying to make yourself noticed to a girl in the dark. You know what you are doing, but nobody else does. (Steuart Henderson Britt). The first condition for a product to be sold is that people know it, and who can get this idea better, if not advertising. According…

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About eye-catching images

We live in a world of information,in continuous motion, images and sounds, under the sway of a blind date, enslaved imperatives of the here and now. Today, the dominant culture is that of unlimited consumption and carefree man’s earthly well-being, fulfillment BREF myth tends to earthly paradise. This ugliness is required urgently to over-paint, where…

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Events, business with the money of others

No doubt, organizing events bring restaurants many benefits, most notably advertising, reputation and revenues. Since no industry that nothing comes for free, such an approach requires commitment, knowledge, organization and money. From the very beginning to say that the industry’s global standards do not allow hosting a conference meeting in a restaurant. Apparently it seems…

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Photography universe

We live in a world ruled by the image. Even if the letters were the ones who dressed newspapers or magazines, photography was the one who really gave Articles. Of course, one without the other can live independently, but writing with light that has so much impact today as it guides people. Photography is a…

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