Identitate de brand

Starting from the logo, brand identity can be built. The brand identity contains visual elements of an organization, from the appearance sheet letterhead and business cards up to the entrance signs, caps worn by employees in team-building spring or organization website.
Identity means uniformity, applying the same colors and shapes all elements of identity, but also the means and uniqueness and differentiation through the acquisition of unique colors and shapes from other organizations, especially competition.

It is desirable that the visual elements are consistent and complete harmony with each other. With a well-designed visual identity can be clearly defined and communicated more easily to potential clients brand essence.

So is the idea of ​​physical brand identity and visual brand that help development, characterization and its synthesis.

Posted on October 15, 2009 in Editorials

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